Last updated: May 2026 — James Whitfield, Lostinmaps

Privacy Policy

Last updated: January 2026

This Privacy Policy explains how Lostinmaps, operated by James Whitfield and accessible at lostinmaps.co.uk, collects, uses, stores, and protects your personal information when you visit our website. By using lostinmaps.co.uk, you agree to the practices described in this policy. If you do not agree, please discontinue use of the site immediately.

1. Who We Are

Lostinmaps is an independent casino review website based in Great Britain, providing editorial content, operator comparisons, and general information about online gambling services available to UK players. The responsible person for data processed through this website is James Whitfield, the owner and author of lostinmaps.co.uk.

2. Information We Collect

Lostinmaps.co.uk may collect the following categories of data when you interact with our site:

• Usage data: Pages visited, time spent on site, referring URLs, browser type, device type, and IP address.
• Cookie data: Identifiers stored in your browser that help us understand how visitors use the site (see Section 4).
• Contact information: If you contact us directly via email, we may retain your name and email address to respond to your enquiry.
• Affiliate tracking data: If you click an affiliate link, third-party operators may collect data in accordance with their own privacy policies.

We do not collect sensitive personal data such as financial information, payment card details, or government identification numbers through lostinmaps.co.uk.

3. How We Use Your Information

Data collected through lostinmaps.co.uk is used for the following legitimate purposes:

• To analyse website traffic and improve our editorial content and user experience.
• To monitor site performance and diagnose technical issues.
• To respond to correspondence or enquiries submitted to us directly.
• To comply with legal obligations applicable under UK and applicable data protection law.

4. Cookies

Lostinmaps.co.uk uses cookies to enhance the browsing experience and gather analytical data. Cookies are small text files stored on your device by your browser. We use the following types:

• Essential cookies: Required for the site to function correctly.
• Analytical cookies: Used via third-party tools such as Google Analytics to track visitor behaviour in aggregate, anonymised form.
• Advertising and affiliate cookies: Placed when you click outbound links to casino operators. These are controlled by third parties.

You may manage or disable cookies at any time through your browser settings. Note that disabling certain cookies may affect site functionality.

5. Third-Party Links and Services

Lostinmaps.co.uk contains links to external websites, including licensed online casino operators and gambling platforms. When you follow these links, you leave our site. We are not responsible for the privacy practices or content of any third-party websites. We strongly encourage you to read the privacy policies of any external site you visit. Lostinmaps may earn a commission through affiliate arrangements, but this does not affect the independence of our editorial reviews.

6. Analytics

We use Google Analytics to collect anonymised information about how visitors interact with lostinmaps.co.uk. This data is processed by Google LLC and may be transferred outside the UK. Google Analytics operates under its own terms of service and privacy policy. You may opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on available at tools.google.com.

7. Your Rights Under UK GDPR

As a resident of Great Britain, you have rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, including:

• The right to access personal data we hold about you.
• The right to request correction of inaccurate data.
• The right to request erasure of your personal data.
• The right to restrict or object to processing of your data.
• The right to data portability where applicable.
• The right to withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us using the details provided in Section 9 below.

8. Data Retention and Security

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy or to comply with legal obligations. Lostinmaps.co.uk takes reasonable technical and organisational measures to protect your data from unauthorised access, loss, or misuse. However, no internet transmission is entirely secure, and we cannot guarantee absolute security.

9. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please contact the responsible person directly:

• Name: James Whitfield
• Website: lostinmaps.co.uk
• Email: privacy@lostinmaps.co.uk

We aim to respond to all legitimate data enquiries within 30 days of receipt. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data has been handled unlawfully.

10. Changes to This Policy

Lostinmaps.co.uk reserves the right to update this Privacy Policy at any time. Any material changes will be reflected by an updated date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.